Getting Healthy in 2013: How social media has made health and fitness more accessible than ever.

March Madness and Skin Care: My Final Analysis of Dove Men+Care

For as long as I can remember, March Madness has been a part of my life.

Nate Silver debunks filling out your 2013 NCAA March Madness bracket

For those who are unfamiliar with March Madness, is represents the period in March in which the NCAA D1 College basketball finals take place (aka: The Final Four and National Championship).  This crazy period of bracket building, games, upsets and cinderella stories has earned the fitting title of March Madness.

My brother and I were raised within a family of die-hard University of North Carolina basketball fans.

Throughout the college basketball season my parents, brother, extended family and I would crowd around the televison whenever a UNC Tar Heels game was on.  We would sing the Carolina fight song, wear our Carolina blue apparel, and fly our Tar Heel flag my mom made outside our house.

You could even go as far to say that college basketball (in particular our love for the UNC Tar Heels) was something that linked our family together.

The 2009 NCAA Championship game between the heels and Michigan State... My family was DEFINITELY celebrating the win here in Massachusetts

In light of this background explaining my passion for March Madness, it did not come as a surprise to notice that Dove Men+Care is in support of the madness. It's simple really.  March Madness brings people from all across the country together.  It is something that many people can talk about. 

March Madness in a way fosters building connections between people on and off social media.

Because of this, I personally think that it was a great move for Dove Men+Care to embrace March Madness and build it into their most recent marketing campaign!

For this final installment of my social media monitoring project on Dove Men+Care, I will be focusing on the brand's analytics and recent trends, how the brand has evolved since my last posting, information from the social media monitoring sites social mention, addictomatic, and ice rocket, and a conclusion of strengths and improvements that could be made to improve Dove Men+Care's groundswell presence.

*Please visit my first social media monitoring of Dove Men+Care for an overview of my initial findings*

Campaign Analysis: Social Media Platforms

Since my last posting on Dove Men+Care, the company was active on various social media platforms (I will mainly be focusing on Facebook and Twitter), their website, and YouTube.  As I was researching the brand, I noticed that it stays very consistent in their "language" on both their social media accounts and their website.  I believe this is to solidify some sort of "brand language" that can be recognized by the company, competitors, and consumers.

The only major change has been in the marketing campaign.  Dove Men+Care made a switch form focusing on past football greats to the March Madness NCAA basketball tournament.  I think that this was mainly because the sport of the season getting the most hype is college basketball. If Dove Men+Care continues to focus on incorporating sports into their marketing campaigns, perhaps they will focus on baseball after the NCAA tournament is over.

Facebook, Twitter, and the Official Webpage

The brand's Facebook and twitter accounts have all remained consistent in their goals to energize, talk, listen,support, and embrace the groundswell.  Dove Men+Care does an excellent job "staying on brand" when it comes to composing Facebook posts, tweets, and writing on the website.  The language used is primarily positive, funny, and casual; it works to invite people to interact with the brand.

 There are plenty of posts and photos posted that are, I feel, intended to start conversations about products and topics surrounding the skin care brand.

 

To the right is the most recent homepage for Dove Men+Care.  As you can see, the marketing campaign has made a clear shift visually from the left image that focuses on one of their core marketing messages: being a good father figure.

Almost identical to their Facebook page, the @DoveMenCare Dove Men+Care twitter home has also embraced the theme of March Madness.

 

 February 26th

March 14-Present

We can see the distinct differences between the February 26th home page and the March 14th- present home page.

Even the topics of the tweets and Facebook posts have shifted with the marketing campaign.  The Facebook and @DoveMenCare teams switched form posting and tweeting about football and traditional brand messages to Dwayne Wade and March Madness.   

These two posts, meant to energize the public, embrace the seasonal March Madness marketing campaign.  The bonus?  Each of these posts include a famous athlete that people recognize!  Now consumers can put a face (aka Dwyane Wade of the Miami Heat and Duke University Alum) to Dove   Men+Care.

However, the core marketing messages that ground Dove Men+Care are not completely lost within this new campaign. We can see the combination of the March Madness campaign and Dove Men+Care's core marketing values come together on the company website.

        

On the banner portion of the website, there are five pages that rotate through, each with a different Dove Men+Care message.  These two images represent different marketing strategies.  The top image is an example of a seasonal marketing campaign message that brings in consumers during a set period of time (in this case, the duration of the NCAA D1 Men's College Basketball Tournament).  The bottom image is a more foundational marketing message.  The father figure banner has remained on the website banner since I started my monitoring assignment and will most likely remain long after the March Madness campaign is replaced with a new one.

In regards to comments, posts, questions,tweets, and feedback from both the public and Dove Men+Care teams have remained consistent.  Detailed feedback and questions about products are primarily asked via wall post or a comment on a photo on their Facebook wall. Random praise, criticism, and products mentions are found on their Twitter feed.

Different questions and remarks from the public are posted daily, and responses are usually given within a few hours from the Dove Men+Care team.  The fact that there is a constant flow of information shows that people are talking about the skin care products or their most recent campaign.

Facebook Wall Posts

IceRocket compilation of recent tweets regarding Dove Men+Care show that tweets are focusing on the new marketing campaign as well as tweets regarding products and coupons (similar to what I found in my first monitoring in February) 

There are a variety of customers who both praise as well as condemn the Dove Men+Care skin care products.  Other facebook users were quick to add their comments and personal feedback to other consumer posts which (whether it is negative or positive) is great for the brand!  Conversations are being had about the brand, thus making it a little more visible comment by comment.
Responses from the Dove Men+Care team are very consistent, and some times redundant.

For both of these customers Facebook posts, Dove Men+Care "speaks" in a professional way and includes customer service contact information. Responds are then tailored to the type of comment or post. Dove Men+Care either thanks the consumer and offering them coupons or something to "show our appreciation" (see above) or apologizes and offers some sort of explanation or solution to the their problem or complaint (see below). In regards to responding to or supporting the customer tweet, a member of the @DoveMenCare team will either re-tweet, favorite the tweet (as it was in this case), or send a public response to the one who gave feedback.

Overall, the Facebook, Twitter, and website do an excellent job incorporating the new March Madness campaign into their original goals to energize, talk, listen,support, and embrace the groundswell.

But what about YouTube?!

Unlike the other social media platforms i mentioned, YouTube does NOT have any new clips dedicated to the March Madness campaign or any new commercials   however, this does not mean that YouTube is a lost cause of Dove Men+Care.  Over the past two weeks, a french comercial for Dove Men+Care hair care has gone viral across the globe.  Those who do not understand French may not fully understand the dialogue, but anyone can appreciate the humor and clear message that Dove Men+Care hair products leave your hair in amazing condition.

In addition to the French ad, I found a few more YouTube clips deeper in the Dove Men+Care vault.  These clips did not focus on any products per say, but more values and characteristics that make a Dove Men+Care man; a "real man." 

 

I found the one above particularly awesome and even posted it on my Facebook wall as my status. Kudos, Dove Men+Care!

... and how about Instagram?!

Instagram has been making quite the impression within the past two years becoming one of the fastest growing social media platforms across the globe.  Like with Facebook and Twitter, businesses are beginning to pick up the photo app to help with marketing.  After some serious searching, I found that Dove Men+Care does have an account... but it only has 65 photos.  This, as well as their Flickr account, could use some serious TLC.  With the increasing popularity of Instagram (and even more recently, Vine- a short video version of the photography app), Dove Men+Care could really benefit by having more of a presence in the social media app.  Perhaps they could coin some "on-brand" hash tags for users to incorporate into their own photos.

Instagram photos taken by various users that fall under the category of "Dove Men+Care"

Analytics

On the whole, Dove Men+Care experienced a spike in popularity within the groundswell. From Facebook to Social Mention to Google Trends, numbers show that Dove Men+Care is getting more attention then the previous few months.

Facebook Analytics show that the number of users talking about and liking Dove Men+Care spiked and then gradually slipped after the March madness campaign began.  From looking at the trend lines, I believe the dips related to the time before the tournament officially began and the gradual rise (displayed on March 22nd) represents the beginning of the tournament.

February 14th

March 14

March 22nd

March 19th

Given this recent rising popularity in the brand, I decided to use Twitilizer to more closly analyze the period of action on the twitter homepage/people using the Dove Men+Care handle or related hash tags during March 20-26.  As I expected, the brand experienced a spike when the tournament began and has been rising and falling as games have continued.  My guess is that there will be a huge spike during the "Elite 8" "Final 4," National Championship game, and the two-five days after the National Champions have been declared.

The number of users following @DoveMenCare increased from 10,862 to 11,378 in a little over a month!

Google Trends also confirms my notion of the spike in interest when the campaign was released and when the games began.

Just as the new campaign was being released

After the NCAA tournament had begun

Social Mention- Note how the strength and reach significantly increase and the sentiment decreases (but still remains positive in regards to mentions about the brand) in the month of March.

February 26th

March 19th

March 24th

One very interesting thing to note was that Addictomatic routinely provided a lot of information about Dove Men+Care. Unsurprisingly, there was a little more information in the beginning of March. Nevertheless, there was continuously a wealth of information... which translates to many people talking about Dove Men+Care in some form within the groundswell!

March 10th

March 24th

Parting Thoughts and Recommendations for the Future of Dove Men+Care's Groundswell Presence

When I began this assignment, I had zero knowledge of Dove Men+Care... or many of the social media monitoring tools available on the Internet. And now, you ask? I feel much more confident with my use of analytic and monitoring tools.  I have learned what is important to pay attention to when it comes to social media, and on my way to fully understanding how to make a free social networking program work entirely in a businesses' favor.

My Suggestions for Dove Men+Care:

If I had to give Dove Men+Care a letter grade representing their utilization of the groundswell, it would be a B-. I think that the brand did a lot of things correctly, such as embrace, listen, talk, and energize on their Facebook page and website. They posted a lot of great material that continuously got a variety of positive and negative responses from the general public.  Yet, Dove Men+care is still just scratching the surface of the groundswell.  If they want to really get more involved and invested within the groundswell, the people behind Dove Men+Care need to have an even greater, more aggressive presence in the facets of social media. Some of my main improvements include:

1.Creating a concrete mission statement on the website that clearly outlines the values of Dove Men+Care would be a great starting point. From there, social media teams could focus on ingraining the mission statement into their marketing campaigns, social media profiles, and language.
2. Having a blog that gets updated weekly or bi-weekly would also be a fantastic suggestion- that way, people could put a face other than a famous athlete (or maybe even have a celebrity blogger) or event to the brand.
3. Have posts and tweets about regional/ national promotions, contests, or any event that could possibly get consumers to interact with the brand.  If consumers had the ability to help design an advertisement (or perhaps write a mission statement for the company), they would perhaps become more invested in the brand.  Not to mention the power of word of mouth- the more people who get involved with and start talking about a Dove Men+Care promotion on social media, the more people will find about it and pass the information along!
4. Have more of a "visual" presence within the groundswell. Dove Men+Care saw a lot of positive feedback and energy from their super bowl add on YouTube as well as some of their other short clips representing "real men."  I think that the brand should continue to explore the YouTube and Instagram avenues and post more pictures and short video clips that embrace the Dove Men+Care values. It should not stop there- YouTube clips and Instagram photos should then be shared via other social media outlets so more people can see them.  Maybe Dove Men+Care should look at the Old Spice YouTube presence and work to achieve a similar following to video clips of their own.

As a young branch off of a very successful company, I have high hopes that Dove Men+Care will be able to adjust their social media strategies and tactics to become more submerged in the groundswell

Utilizing the Groundswell from Within a Company: Final Li and Bernoff Reading Response

Since the beginning the the semester, we have focused on how companies need to utilize the groundswell and engage internet users.

We have learned numerous strategies for tapping, understanding, talking, and listening within the groundswell.

We have even seen examples of how, in the form of case studies, companies have successfully used the groundswell to increase their reach and gain new customers.

Up until now though we haven't talked about a key element to every business that could also benefit from using the groundswell: employees.

Employees are what help make a business successful, so it only makes sense that for them to have a way that they can communicate and share ideas with one another.

In chapter 11 of Groundswell, Li and Bernoff talk about the benefits of utilizing the groundswell internally.  "Throughout corporations around the world, employees are connecting on social networks, collaborating on wikis, and contributing to idea exchanges.  Some of these applications came from management and others began as skunk-work projects, but what they have in common is this: they tap the power of the groundswell of ideas among the people who know best how your business runs, your employees."

My favorite case study that Li and Bernoff talk about is Best Buy's Blue Shirt Nation (BSN).

A small portion of the members of Best Buy's Blue Shirt Nation

Blue Shirt Nation was created in 2006 by two corporate marketers, Steve Bendt and Gary Koelling, who wanted to gather customer insight on what kinds of advertising worked. Best Buy's employees are identified by their royal blue polo shirts, thus inspiring the name, Blue Shirt Nation. 

The two brains behind BSN

Steve told Li and Bernoff, "we wanted to get insight into what's really happening at the store, not just when the store is spic and span for corporate visits."  Though Steve and Gary quickly realized that an initiative such as this was not going to be successful if it was presented as some flashy corporate package; "this needed to grow organically."  They took store teams out bowling, getting feedback on what worked within the community and encouraged them to participate in BSN.  By the time it was launched, employees had already been talking about it and were eager to interact with it.

BNS was created to listen to what employees had to say.  "What Best Buy didn't anticipate was that it would not only educate management, but also enabled employees to help one another."

Fellow employees were asking each,other questions, solving seemingly mundane yet important problems- even problems that involved conversations with other companies were being solved quickly and more efficiently that emailing back and forth for information!

 BSN even accomplishes Li and Bernoff's five objectives needed for successful groundswell usage:

LISTENING- BSN was created so upper management could listen to what was happening from the employee's perspective.  What grew out of this was a way for employees to listen to each other and solve problems faster.

TALKING- Both employees and corporate can post and view what is happening in their local store as well as overall as a company.

ENERGIZING- Employees are now given the opportunity to share their positve (and of course, possibly negative) experiences as a Best Buy employee.  Positive (and negative) words are what usually spur conversation and get other to give their similar or differing experiences.

SUPPORTING- The online forum on BSN is a "natural extension of their mentoring culture, where employees can find the support they need from around the company.

EMBRACING- The BSN community acts as a way for people in all departments and facets of the organization to share ideas and brainstorm.

From this example, it looks like a network like BSN would be great for companies to utilize .. of course keeping in mind that it needs to have some sort of growth from the employees and not necessarily a push from corporate. (PULL not PUSH).

A great example I thought of while reading this chapter was Yammer. We talked about it a few weeks ago in class, but I had forgotten about it until now!

Yammer is a Microsoft owned enterprise network that facilitates exclusive conversation within a company or between organized members and pre-designated groups.  It is a brilliant example of enterprise social software... think Facebook for businesses!

Here, people are able to communicate not only internally, but also directly with other third parties who may be involved in a business decision or project!  Personally, I couldn't think of a more useful corporate tool!

An example of a Yammer profile for Four Leaf Consulting

An insightful and interesting video about Yammer and how it works well within businesses

Overall, Li and Bernoff really drive home the message at the end of the chapter to include internal groundswell usage.  By taping into what is happening within the company can only help improve what can be done to improve it's appearance to potential customers and groundswell participants.

Dove Men+Care ~ A close look at the male sector of the female dominated skin care brand

{Social Media Monitoring Assignment: Part One} 

When I think of the Dove skin care company, the first thing that comes to mind is WOMEN. 

I have been a loyal customer for the past six years and love the message their Campaign for Real Beauty gives to women, especially young girls.  To me, they are an example of a company who promotes a message that I believe in and a brand that I trust.

But that is not what I will be focusing on.

I will be exploring the facet of Dove that some people neglect (or do not know) to acknowledge: The MEN'S CARE.

As a company that has almost exclusively targeted a female audience, Dove took a risk launching the Dove Men+Care line of hair, body, and face products for men.  The ad campaign for Dove Men+Care was launched in February 2010 during the Super Bowl.  The message was plainly "You are a man who is comfortable with who you are, now you should be comfortable in your own skin."  This add had an excellent initial response and gave the Dove company a new face.

The 2010 Super Bowl Commercial that started it all

Over the past few weeks, I took an in depth look at the Dove Men+Care groundswell presence and social media marketing strategy.  Choosing Dove Men+Care as the case study in my social monitoring project will help me learn more about a part of a brand that I have come to love and trust. I will be opening the door to the marketing world and attempt to give back to the brand with the skills I have attained through amateur social media marketing experience.

This overarching social monitoring project aims to create a portfolio of the brand's character, habits and voice in the social media world as well as a personal analysis of its strengths and weaknesses.

Campaign Analysis:

The Dove Men+Care advertising campaign has seems to be focused mainly within the groundswell and on broadcast television.  The company's brand ambassadors are friendly, relatable looking men and dad, and professional athletes (in particular, football players Doug Flutie and John Ellway). By utilizing various social media monitoring sites (such as SocialMention, Addictomatic, Icerocket, Google Trends to name a few) as well as looking into their Facebook, twitter, youtube, and flickr accounts, I have been able to look at how successful the brand has been within the past few weeks.

Facebook

The cover photo seems to target loving fathers and every day men

The Dove Men+Care Facebook page is more or less a place where employees post campaign photos, share information about products, and allow for customers commentary and feedback. 

An example of one of the brand promotion photos posted on the Dove Men+Care Facebook page

Some Facebook analytics: Though the number of likes are high, the number of people talking about Dove Men+Care dropped almost 4,200 people between February 2nd-23rd.

The photos, such as this one that was posted during the Oscars, are "on brand" and usually illicit some customer/employee conversation. For the most part, this is a good tactic.  Each of the photos has generated between 5- nearly 2,000 likes, 3-80 comments, and at least 1 or more shares between January 30th- February 26th.  WOW! However, the brand may run into some problems if the posts start getting too generic.  Perhaps Dove Men+Care could hold a Facebook based contest where users create a photo caption or give their favorite "dad moment" and somehow tying the products in.

Other conversations are started around questions, complaints, or wanting coupons for certain products.  The majority of the posts that direct a question at Dove Men+Care get a response that day. Complaints are addressed in a very professional and considerate manner, and positive remarks are met with a friendly thank you post.

 Question

 Negative feedback

Positive feedback

Twitter

the @DoveMenCare twitter home

Dove Men+Care has two different twitter handles: @MadeForMen and @DoveMenCare; the latter being the more active account. On that note, the twitter manager seems to tweet daily or every other day. Though this is somewhat good because it is not bombarding users with tons of tweets, perhaps Dove Men+Care could tweet twice daily, and more often during big sporting events or shows/events that customers would likely tune into.

The majority of tweets on the homepage are short quips that users can relate to and re-tweet ("RT"). One thing that I really like about this is how Dove Men+Care attempts to strike up a conversation online by asking users to RT with an answer to a question or a quip of their own.

According to IceRocket, many of the tweets coming from users are positive.  They include promotional tweets and positive feedback about products.

Icerocket

Analytic information according to Social Bakers

  

For Dove Men+Care, Twitter acts as a way to network and post whereas Facebook acts as a way to start conversation and promote the overall brand.

Webpage

The Dove Men+Care website is a place where customers can go to watch video testimonials of the brand ambassadors, view information and pictures of products, connect to the social media accounts, formally contact Dove Men+Care, watch featured commercials, and download coupons.

Though the website is visually very attractive, there is little content for users to read.  There is no information about the mission or story behind Dove Men+Care, no brand blog for users to check out, or customer ratings of products.  In conjunction, the website has not changed at all since the beginning of February. Two suggestions for the time being would be to, at some point, start a blog and create some background information about the company.  One way people are able to connect and become customers is by being able to relate to, believe in, and/or support the brand's roots. 

YouTube and Flickr

I personally love this short video featuring one of my favorite sports to watch, Rugby. They received 250,208 views as opposed to the 2012 super bowl commercial which received 109,981 views! 

This is one of the areas where Dove Men+Care could use some TLC (Flickr more so than YouTube).  Even though each of these accounts have some pictures and video clips/commercials, there are only a few.  I will note, in regards to Flickr, the company posts plenty of daily photos on the Facebook page. Perhaps if the people working behind the Facebook account could find a way to inspire users to post their own Dove Men+Care inspired photos on the page, they could do less with the Flickr account.  Until that time comes, the Flickr account should show a little more activity from the business end. Posting more short videos and pictures and then sharing them via twitter and Facebook may generate more views through those two platforms- Especially the YouTube clips!  Videos such as the one above have generated a lot of views... now all they need is some excitement and energy to accompany it!

Analytic Information

Demographics/ Target Audience

By using the Alexa web information tool, I was able to gather some demographic data for Dove Men+Care.  The most popular customers are men between the ages of 25-44... and not too surprisingly WOMEN 65+.  To me it is not extremely shocking that women are included in the demographic for a men's skin care brand.  First and foremost, Dove is known as a women's brand so it is understandable that women would take an interest in the men's sector... especially women who have male partners, husbands, brothers, sons, or friends that they think should use the products.

From the looks of the recent ad campaign, Facebook posts, and tweets the company is trying to appeal to the severely lacking 18-55 year old males.  It will be interesting to look at this a month, or even weeks from now to see if the recent Facebook posts and YouTube clips have shifted this demographic information.

Google Trends

According to the Google Trends graph above, there has been random dips and rises over the past month; the highest interest number being 100 and the lowest being 69.

Here, we can see which places purchase Dove Men+Care products.  I looked at the change over one month and noticed that the United States, India, and Australia were consistently the countries who supported Dove Men+Care the most.

Social Mention and Addictomatic

Results for February 12,2013... they since have NOT CHANGED when I last checked this evening!

When looking at the social media monitoring sites Social Mention and Addictomatic, I notice some of the brand weaknesses.  The above grab of the Social Mention profile shows that the brand has a little strength within the groundswell.  The 1% that is talking, however, is mostly neutral and positive information.  The fact that this information did NOT CHANGE over the span of a week was also a little shocking. 

Below are the results of a search on Addictomatic for Dove Men+Care social media activity over the past few weeks. To my surprise, there are many and varied social media sites, news sites, image areas, blogs, and feeds where there has been some mention of the Dove Men+Care brand.  After seeing the seemingly poor results from Addictomatic, I was impressed to see that the brand was being mentioned or talked about within other facets of the groundswell.  Seeing all of the places where Dove Men+Care was present made the 1% seem less terrible.

Friends don't let Friends Drunk Tweet: How Social Media Can Bring You Down

(Third Original Post)

A few weeks ago, my roommate and former rowing teammate had to attend a meeting for all spring athletes.  As a past rower, I had been to countless pre-season meetings such as these where the athletic director would talk about displaying good behavior and working hard during the season.

In short, I was sure that she was in for a snooze-fest.

This time, however, was different.  The conversation was about good behavior, but it was centered specifically on social media.

The Clark University athletic department had brought in a young social media specialist to talk to the athletes about the proper use of social media.  In so many words, he spoke about what was good and what could potentially bring you down. (Just ask Michael Phelphs)

Most people remember this picture surfacing just after the 2008 Olympic Games.  Phelps lost millions in endorsements and was shamed within the athletic community... all just because of one picture.

Ten years ago, people may have asked why this would be pertinent to Clark student athletes.  Why would we need to worry about what people say on their personal accounts?  What is the big deal about posting photos or saying what you want online?

In 2013 the answer is simple: nearly everyone is a part of the groundswell…which means that your statements or photos that you post are no longer completely private.

I like to call such negative tweets, or even tweets that are positive but may still get you into trouble, "drunk tweets."  Regardless of whether or not drinking is involved, these "drunk tweets" etc are posted without thinking about the potential repercussions.

What happens when NBA players tweet about games? They get huge fines!

To some, it’s pretty self-explanatory: don’t post anything on your Facebook, Twitter, Instagram, or YouTube that you wouldn’t mind sharing… with the world.  And even though privacy settings for social media accounts have certainly been enhanced (Facebook in particular) it’s important to remember that once something is out in the groundswell, it is out there for nearly anyone to access.

 Do you think Rihanna's PR staff were pleased with "party photos" such as these surfaced on her Instagram account?

This lesson is not just one for students, athletes, and celebrities to follow, but businesses as well.

With the word of mouth culture in full swing within the groundswell, employee and corporate statements, photos, and actions can be viewed as a reflection on the company.  Negative tweets=negative reflection... just like Positive tweets or social media usage=Positive reflection!

So long, beloved Afflack duck.  If only you had keep your negative comments to yourself

Unfortunately, some important people have suffered the consequences for inappropriate tweets. One article from Business Insider showcases the famous cases of stupid tweets that got people fired. Another article from Mashable talks about athletes, professional and ammeter  who have been in trouble from their use of social media. 

                                          

California Piza Kitchen employe fired for making a negative comment about his uniform on twitter!

The message that is important to take away from all of this?  Simple: Be careful of what you are posting.  Whether you are a CEO, VP, or the even the company intern, what you say could potentially make a difference.  Just as the public could respond well to a positive comment or reaction, they could also lash out at a negative one.

Dilbert and Social Media: An office environment doing it right... and poking a little fun at the same time :P